In October 2013, which was observed as Breast Cancer Awareness Month, Mrs. Simplis Barrow  continued her advocacy with the “Paint Belize Pink Campaign”.

This national awareness campaign was a great success as numerous businesses and government offices mounted large pink ribbons on their buildings to bring heightened attention to breast cancer and the message that early detection saves lives.

Individuals and households also joined by lighting pink candles in honor of those who lost their lives, lighting the outside of their homes with pink bulbs in a show of solidarity with persons still battling cancer and wearing pink in celebration of survivors.